I didn’t realize it at the time, but the foundation of my entire creative career started long before I ever held a camera. It began on practice fields, in weight rooms, on long bus rides, and in stolen moments of peace before kickoff—when my headphones went on and my world became something bigger, deeper, and more connected than the scoreboard in front of me.

By kendallprojects Media & Design Introduction: The Underdog’s Moment What if the greatest story isn’t the one everyone expects—but the one everyone misses ?In sports, we cheer the favorites, the stars, the reigning champions. But there’s something wild and beautiful about the team no one picked. The team counted out. The one that quietly rises, against odds, with broken odds as its only constant. That’s the heart of  UNDERESTIMATED.It ’s the story of programs that don’t hav

by kendallprojects Media & Design There’s a moment that every filmmaker knows well. The final camera battery dies, the sun sets behind the last practice field, and silence fills the space that had been occupied by the hum of lenses, laughter, and adrenaline. You exhale. Months of filming, planning, and praying are finally complete. But then, another reality sets in—this isn’t the end. It’s just halftime. The cameras might stop rolling, but the story? The story still needs to

Introduction: A Changing Game On and Off the Field Scroll through your feed, and you’ll see it — sixty-second highlight clips, slow-motion touchdowns, and viral locker-room celebrations. Sports media has become a world of quick hits, perfectly packaged for instant gratification. Yet, somewhere between the flashes of speed and sound, the story — the soul — gets lost. At kendallprojects Media & Design , we believe that the future of sports storytelling isn’t in faster content