Leveling Up: How Our 2025 Documentary Series Will Redefine High School Football Storytelling

Over the last three years, we've been laying the groundwork for something truly transformative—something bigger than the games themselves.

At kendallprojects Media & Design, storytelling is at the heart of everything we do. It's more than videography. More than filmmaking. It’s a creative ministry, built on conviction, curiosity, and purpose. It’s a calling.

And starting in the spring of 2025, we’re stepping into our boldest, most refined season yet with the launch of a new high school football documentary series—an evolution of everything we’ve learned and built since this journey began.

This project will be our most ambitious undertaking to date: a multi-part, cinematic, character-driven series that explores the changing face of high school football in South Carolina and across the nation—with a laser focus on the Midlands region of Columbia, SC.

We’re not just leveling up the production. We’re elevating the standard, the vision, and the impact.

A New Era of Football. A New Era of Storytelling.

Football isn’t just changing—it’s transforming.

From NIL (Name, Image, Likeness) rights to the transfer portal, from the rise of personal branding to school choice and early recruitment—young athletes are navigating a world that looks completely different than it did just five years ago.

But while the game on the field remains sacred, the environment around it is shifting rapidly.

That’s where we come in.

Our 2025 documentary series will dive headfirst into these realities—not just the touchdowns and trophy lifts, but the real, raw, and human experiences of student-athletes, coaches, communities, and families as they adapt to this new era.

We’ll explore:

• How student-athletes are building personal brands as early as 9th grade.

• How small-town programs are rising in visibility thanks to media exposure.

• The mental, emotional, and spiritual challenges of performing in a spotlighted culture.

• The importance of legacy and how programs are shaping young men for life—not just the next level.

We are bringing the science of sports analysis and the art of storytelling together like never before.

Partnering With a Select Group of Programs

In 2025, we’re being intentional with every frame we shoot and every story we tell.

Rather than covering dozens of programs, we want to partner with a select group of coaches, teams, and athletic programsfrom high schools in and around the Columbia, SC area. These partnerships will be based on:

• Shared values around purpose, development, and character.

• A hunger for exposure, recognition, and excellence.

• A willingness to be vulnerable and honest about the ups and downs of the journey.

This isn't about stats and standings. It’s about stories that resonate for decades.

We’re seeking schools and coaches who believe in shaping young men—not just game plans. Programs that believe in the power of storytelling as a recruiting tool, a community-building effort, and a legacy play.

Why the Midlands? Why Now?

The Midlands of South Carolina is fertile ground for powerful stories.

This region is filled with athletes who are often overlooked, coaches who are reshaping lives, and communities deeply invested in their programs. Yet the media coverage rarely reflects that depth.

This upcoming series will change that.

Our goal is to shine a cinematic light on Midlands high school football the same way that national platforms do for powerhouses in Texas, Georgia, or Florida. We want to change the narrative—not just for fans and families, but for future players, recruiters, and the larger football ecosystem.

Reinvested. Reimagined. Reignited.

To bring this next-level vision to life, we’ve reinvested—heavily.

We’ve upgraded:

• Cameras to produce 4K cinematic footage that looks and feels like ESPN or Netflix.

• Audio systems for better storytelling, clearer interviews, and immersive sideline access.

• Editing suites and motion graphics to bring a new level of polish and professionalism.

• Drone and aerial footage capabilities to capture the atmosphere, setting, and emotion from above.

But the most important reinvestment? Ourselves.

We’ve reimagined how we approach production: no more just “filming football.” We are capturing lives in motion, minds in development, and cultures in transformation.

Our team has doubled down on creative development, scripting, sound design, and pre-production planning. We’re pushing ourselves creatively, physically, and professionally—because we believe the athletes we follow deserve nothing less.

A Blueprint That Lasts for Generations

We’re not just building a series. We’re building a template for how high school football storytelling should be done—now and in the future.

Whether you’re featured in the series or simply inspired by it, our hope is that this work becomes:

• A historical document of this unique moment in sports culture.

• A recruiting tool for players, coaches, and schools.

• A marketing and fundraising vehicle for programs.

• A leadership blueprint for youth programs.

• A teaching tool for personal development and media literacy.

Because this is bigger than football.

This is about legacy, growth, and the divine power of purpose-driven storytelling.

What Makes This Series Groundbreaking?

1. Narrative Depth

   We’re not doing highlight reels. We’re doing emotional arcs, character studies, and real-world reflection. This is football as a metaphor for life.

2. Real Access

   We’ll have access inside the locker rooms, team buses, living rooms, and huddles—not to exploit, but to empathize. To show the totality of these athletes’ experiences.

3. Cultural Relevance

   With NIL, school choice, and national scouting on the rise, this series speaks directly to the real issues shaping high school and college football. Parents, coaches, and recruiters alike will learn from it.

4. Community Connection

   We’re telling stories that showcase not just players, but towns, neighborhoods, and generations of families who pour their hearts into football season after season.

5. Excellence First

   From storytelling to camera work to audio to color grading—we’re matching professional-level production quality because these stories are worth it.

   

   Why This Matters—Even If You're Not in the Series

You might be wondering: What if our team doesn’t make the cut? Why should we care?

Because this series is being made for everyone.

Even if your team isn’t one of the featured programs this season, the work will:

• Raise the profile of football across the entire Midlands.

• Help fans and families understand the true pressure athletes face today.

• Showcase how local support can build bridges between schools and communities.

• Encourage future media professionals and storytellers to aim higher.

This is just the beginning. Each series will pave the way for more stories, more schools, and more lives touched in the years to come.

The Future of Football Media Starts Here

We believe this series will be studied years from now—not just for the players who shine under the lights, but for the courage it takes to share stories that matter.

The future of football media doesn’t live in highlight reels or viral clips. It lives in truth, in purpose, and in the vision to see beyond the scoreboard.

We’ve been entrusted with stories that could change the lives of those who hear them. That’s not something we take lightly.

The 2025 season is going to be special. And this series? It’s the next chapter in a bigger mission.

So here’s your invitation:

Partner with us. Walk with us. Grow with us. Let’s make something that lasts.