filmmaking as an art

Exploring why kendallprojects exists, the philosophy behind the work, and how artistic roots inform sports filmmaking In the world of sports media, people often equate quality with budget. They assume that cinematic visuals, polished editing, and compelling narratives can only be produced by large studios with fleets of cameras, crews, and endless resources. At kendallprojects, we’ve spent more than twenty-five years learning the opposite.

Thinking Differently, Every Step of the Way At kendallprojects, innovation isn’t a buzzword. It’s a principle, a guiding light, a lens through which every decision we make passes. From the moment we approach a program, a team, or a single athlete, we ask ourselves: how can we present this story in a way that is fresh, compelling, and uniquely ours? The answer rarely comes from equipment or technology alone. It comes from perspective, creativity, and the willingness to experi

I didn’t realize it at the time, but the foundation of my entire creative career started long before I ever held a camera. It began on practice fields, in weight rooms, on long bus rides, and in stolen moments of peace before kickoff—when my headphones went on and my world became something bigger, deeper, and more connected than the scoreboard in front of me.