THE STORY OF KENDALLPROJECTS: CAPTURING THE HEART OF THE GAME

Kendall Jason
Mar 26
5 min read

Behind every great football program, behind every game-winning touchdown, and every late-night practice session, there’s a story.

It’s the story of grit, determination, and a relentless pursuit of excellence. These stories often go untold—buried beneath the highlights and final scores. But at kendallprojects Media & Design, we believe these stories deserve the spotlight.

We aren’t just filmmakers. We are storytellers, brand builders, and champions of the game’s unsung heroes. Our mission is to create compelling narratives that don’t just showcase the sport but celebrate the people, the culture, and the relentless drive behind it.

This is our story.

The Beginning: A Passion for Storytelling

Like all great journeys, kendallprojects was born from a passion—a passion for storytelling, filmmaking, and the raw emotion that sports bring to life. As the founder, I have always been drawn to the art of visual storytelling. With a background in media production, branding, and design, I saw an opportunity to merge these elements with my love for sports, especially football.

Football isn’t just a game; it’s a culture, a way of life. From small-town Friday night lights to powerhouse high school programs shaping future athletes, the game is full of compelling narratives waiting to be told. Jason wanted to give these stories the cinematic treatment they deserved.

And so, kendallprojects Media & Design was created to become a company dedicated to capturing the essence of sports through the lens of storytelling, filmmaking, and branding.

But this wasn’t just about making sports videos. It was about crafting emotional, high-impact films that truly capture what it means to be an athlete, a coach, a team, and a community.

Building Something Bigger: The Evolution of kendallprojects

As kendallprojects evolved, so did the vision. What started as a filmmaking and media production company quickly grew into something much bigger—a platform for schools, teams, and athletes to tell their stories in a way that elevates their brand and impact.

One of our biggest breakthroughs came when we started working with Anderson University. This project wasn’t just another football documentary. It was an inside look into the blood, sweat, and sacrifice that goes into building a winning football program. From the grueling practices to the community support that fuels these athletes, we set out to tell a story that went beyond the locker room.

Then we realized that high school football programs needed more than just highlight reels. They needed a brand, a way to showcase their program, attract recruits, engage the community, and bring in sponsorships.

That’s where we stepped in.

We didn’t just film a documentary. We built an entire brand strategy around the team. Through professional-grade cinematography, storytelling, and marketing, we redefine how programs were seen—not just as a team, but as a program with a legacy in the making.

And that’s what kendallprojects does best:

· Tell the untold stories of athletes, coaches, and teams

· Elevate programs with top-tier media production

· Help schools and teams build their brand for recruiting, funding, and visibility

The kendallprojects Formula: More Than Just Filmmaking

At kendallprojects, we’ve built a unique approach that sets us apart from traditional sports media. Our process isn’t just about filming games or creating highlight reels—it’s about crafting a cinematic experience that resonates with players, coaches, parents, and fans.

Here’s how we do it:

1. In-Depth Storytelling

Every team, every athlete, every coach has a story. We dive deep into what makes them unique—the challenges, the victories, the moments that define them. We spend time with the players, interview the coaches, and capture the essence of what makes their journey special.

2. Professional-Grade Cinematic Filmmaking

We don’t just film—we create an experience. With high-quality camera work, dramatic lighting, and carefully crafted shots, we bring a Hollywood-level production to the world of high school and amateur football.

3. Branding & Promotion

A great film is only as good as the audience it reaches. That’s why we help teams and programs strategically market their content. From social media campaigns to custom branding packages, we ensure our stories don’t just sit on a hard drive—they get seen, shared, and celebrated.

4. Sponsorship & Advertising Integration

We recognize the importance of funding for high school sports. That’s why we develop sponsorship tiers and advertising opportunities within our films. This helps teams secure financial support while also giving brands an opportunity to be part of a meaningful project.

5. Community Engagement

Football is more than just a game—it’s a community. We involve fans, parents, alumni, and local businesses in our projects, ensuring that our films aren’t just for the players but for everyone who supports them.

Why We Do It: The Bigger Picture

At the heart of everything we do is a simple belief: Sports stories have the power to change lives.

We’ve seen first-hand how football can transform young athletes—teaching them discipline, resilience, and teamwork. But we’ve also seen how these athletes often go unnoticed beyond their local communities.

We believe these players, coaches, and programs deserve to have their stories told in a way that immortalizes their legacy.

We do it for:

· The player who fights through adversity to chase his dreams

· The coach who dedicates his life to shaping young men

· The community that rallies behind its team, generation after generation

· The underdog who refuses to quit, proving that hard work beats talent when talent doesn’t work hard

At kendallprojects, we don’t just film sports—we capture the heartbeat of football.

Looking Ahead: The Future of kendallprojects

We’re just getting started.

As we continue to grow, we’re expanding our reach—taking on new schools, new teams, and bigger projects. Our goal is to become the premier media company for high school football storytelling, bringing the same level of production quality seen in major sports documentaries to programs across the country.

We are developing new partnerships, refining our branding strategies, and working on even more immersive, compelling projects that will leave a lasting impact.

But at our core, our mission remains the same:

· Capture the game like never before

· Elevate programs with powerful storytelling

· Give athletes and coaches a platform to be remembered

Join the Movement

We believe that every team, every school, and every athlete has a story worth telling.

If you’re a coach looking to build your program’s brand, an athlete wanting to showcase your journey, or a school hoping to attract more support, we’d love to work with you.

This is more than just sports media. This is kendallprojects Media & Design, where the game is told like never before.

Are you ready to tell your story?

Because every game has a story. And we’re here to tell it.